I’ve been listening to Suzanne Evans, a marketing/business coach, and the main thing that keeps coming up is “tell your story.” Tell people who you are and where you’ve been because empathy is your best marketing tool.
How, exactly am I supposed to relate my “story” to helping people with WordPress? What in my past is related to how people feel about their ability to handle their own websites? Is that all I can offer? Why should someone work with me as opposed to the other hundreds of WordPress teachers or cheap coders from eLance?
I suppose I need to keep asking those questions to finally arrive at a usable answer. I know that each of my unofficial mentors (including Suzanne) have their stories on the web in one form or another. I related to their stories, liked how they approached their businesses and felt I could learn from them.
So what about me?
I enjoyed reading how you’ve been doing web design for longer than most people have gone to school for it, and how you started with WordPress pretty much from the beginning. That inspired confidence for me. I always get something from your blog posts and information you’ve put out there. (sorry to admit I’m currently unemployed and working my way back up because I would hire you in a heartbeat for the more advanced stuff. I don’t hesitate at least to recommend you to others when the chance arises.)
I think your story is in how and why you got started.